In Brazil, professionals aged 57 or older have faced significant challenges in re-entering the job market, with studies revealing that 70% of companies hired few or no individuals in this age group. Heinz, known for the iconic "57" on its bottles, reinterpreted this number as part of an initiative to help professionals aged 57+ relaunch their careers by connecting them with opportunities at partner companies like restaurants. Through a QR code placed on Heinz bottles, people could access an exclusive job listings page. To highlight the campaign, we invited actress Fernanda Torres – who won a Golden Globe and was nominated for an Oscar at 59 – to share a message about the power of new beginnings and how it's never too late to achieve more.

//project designed at M. AD School
ART DIRECITON: Giulia Rebello || COPYWRITING:  Yago Meneses || MENTOR: Catharina Mendonça & Fabio Nunes