To promote Budweiser Zero in the NBA, we created a fun and clever visual campaign, transforming the word “Drunk” into “Dunk”. The idea is to show
that, with Budweiser Zero, you can enjoy the flavor and fun without losing control. To further enrich the campaign, in Basketball games, we introduced the D*UNK CAM, a moment that focuses on dunks live, sponsored by Bud.

//project designed at Miami Ad School 
ART DIRECITON: Giulia Rebello || COPYWRITING: Breno Bonelli & Gabriel Lyra | MENTOR: Érico Braga